Lotte Department Store Main Branch

롯데백화점 본점

Located in Myeong-dong, the center of shopping in the Republic of Korea, Lotte Department Store Main Branch has established itself as a cultural icon beyond a simple shopping space.

Audio guide4 stories · about 4 min
Address81, Namdaemun-ro, Jung-gu, Seoul
Photo: 한국관광공사 포토코리아-김지호 · 공공누리 제1유형

About

Located in Myeong-dong, the center of shopping in the Republic of Korea, Lotte Department Store Main Branch has established itself as a cultural icon beyond a simple shopping space. Since its opening in 1979, it has welcomed shoppers by offering a wide range of products, from top-tier luxury brands to designer brands leading the latest trends, and various K-beauty products. Consisting of the Main Building, the luxury hall Avenuel, and Young Plaza, it provides a shopping experience tailored to the target customer base, and in the basement food hall, you can find famous restaurants and high-end groceries from all over the country.

It is a representative landmark of Seoul where you can enjoy shopping, gastronomy, and culture all in one place.

Stories you can hear here

4 stories · about 4 min

  • IntroThe Myeong-dong Shopping Town That Began as Lotte Shopping Center39 sec
  • StoryThe Shopping Center That Opened in Sogong-dong in 1979about 1 min
  • StoryThe 1992 Visit of Princess Diana40 sec
  • StoryThe 2023 Filtering Incident on the Exterior Billboardabout 1 min
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