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As a street that led the fashion and trends of the Republic of Korea in the 1990s, it was called the 'Beverly Hills' of Korea and gained fame as the center of wealth and fashion.
As a street that led the fashion and trends of the Republic of Korea in the 1990s, it was called the 'Beverly Hills' of Korea and gained fame as the center of wealth and fashion. Currently, it creates a sophisticated and luxurious atmosphere, lined with flagship stores of global luxury brands, select shops of famous domestic designers, and high-end restaurants and cafes. Along with the nearby K-Star ROAD, it is a beloved attraction for Hallyu fans, and is a perfect place to experience the latest trends firsthand while enjoying leisurely shopping and gourmet food.
Enjoy the fun of walking down the street, looking at unique show windows, and discovering hidden gem-like shops in every alley.
4 stories · about 5 min
